HEWI MAG / NEWS
Special mention for the Barbie™ x HEWI collection at the Designplus Award by ISH 2025!
HEWI is setting new standards with creative marketing strategies putting the brand message at the center - and this is now being officially recognized! Our Barbie™ x HEWI collection received a special mention at the Designplus Award by ISH 2025 for its outstanding marketing strategy. This recognition honors innovative communication approaches that create a strong brand identity and set impulses in the industry.
The festive award ceremony took place during the world's leading trade fair ISH in Frankfurt and marks a significant milestone for HEWI. The special mention confirms our claim to strengthen brand perception through creative marketing strategies and to establish innovative concepts on the market.
Barbie™ x HEWI: Two Icons - One Vision
Barbie™ and HEWI present a unique cooperation based on a common goal: Design with unlimited possibilities. The Barbie™ x HEWI collection comprises almost 40 sophisticated sanitary products, including towel rails, soap dispensers, toilet brush sets, and folding support handles. With a fresh color palette, HEWI is bringing the legendary Series 477/801 into a modern dimension and giving bathrooms a new, stylish touch.
The products in the collection meet the highest standards of quality, durability, and functionality. The color variants range from elegant pink to selected color combinations of pink, white, and black, which offer versatile design options for any bathroom.
The jury explained its decision as follows: "The jury recognized a submission that addresses the important topic of barrier-free bathroom design. The underlying marketing strategy, which provides new impetus through creative design and targeted communication, was particularly emphasized. This award is intended to raise awareness of socially relevant challenges and emphasize the importance of accessibility and inclusion in the bathroom sector."
Designplus Award by ISH: Recognition for innovation and excellence
The Designplus Award by ISH honors outstanding developments and pioneering ideas that impress with innovative design, sustainability, and technical excellence. Innovative technologies, design solutions, and strategies are evaluated in a multi-stage selection process. During ISH 2025 the nominated and award-winning products were presented in an exclusive exhibition that offered trade visitors a direct insight into current developments and design trends in the industry. The large number of international submissions reflects the great importance of the ISH as a central platform for water, heat, and air
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